In Switzerland, the government wanted to use nuclear plants to power the country, but they needed a place to dump all the waste. A study was done in the little town which was being considered. When asked, 50.8% of the people agreed to put themselves …
Read MoreThe Love Bridge
Here’s another cool psychology experiment I read about in “Sway” by Ori and Rom Brafman: The Love Bridge: Capilano Canyon (near Vancouver, Canada) can be crossed on a rope suspension bridge (built in 1889) which spans 450 feet at 230 feet above the surface of …
Read MoreExpectations Matter – A Pretty Face
A pretty face makes more of a difference than you might think. See what you think of this: 51 women signed up for a study on communication. They would speak to an unknown man on the phone and chit chat about the weather, hobbies, etc. …
Read MoreExpectations Matter – Soldiers Command Potential
105 soldiers were participating in a 15 week commander training program in Israel. A psychologist informed the training officers who would be leading the program that they had assembled comprehensive information about each of the soldiers. Each soldier had been classified into one of 3 …
Read MoreExpectations Matter – Two Words
Expectations Matter. Part 1 – Two words matter. (This will be a short series of posts.) Check out this psychological test! A professor doesn’t show up to teach one day @ MIT. The students are told there will be a substitute and they are each …
Read More